Privacy Policy

Tenth Muse Spirits Limited Privacy Policy

Most recent review: 10 October 2023.

We are:

Tenth Muse Spirits Ltd

Address: Bonnington House, Wilkieston, Kirknewton, Edinburgh, Scotland, EH27 8BY

Email: privacy@xmusevodka.com.

Personal information is information that can be used to identify a living person and includes your name, contact details and financial information.


Please read this Privacy Policy carefully. By using and accessing this website, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not supply any personal data through this website.

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date and take any other steps required by applicable law.

We currently collect and process the following information:

• Name,
• email address,
• postal address,
• social media account names,
• bank account or credit card or debit card details,
• shipping and billing addresses, Shopify account details.

How we get the personal information:

The personal information we process is either provided to us directly by you for one of the following reasons:

• To sign up to our distribution list to receive updates on our products and activities;
• To purchase our products directly from us on our website; and
• To participate in promotions we run.


Alternately we may obtain information about you from third parties acting on our behalf as data processors, including from service providers, such as:

• Companies who support our website and services.
• Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment in order to fulfill your orders and provide you with products or services you have requested, in order to perform our contract with you.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy.

We use the information that you have given us in order to:

• Keep you updated on our activities and products;
• Supply you with goods you purchase; and
• Administer promotions and award prizes.


In addition to the specific uses set out above, we may use information we collect about you to communicate with you, provide our services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend our rights, and the rights of our users or others.

How we disclose your personal information:

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include disclosing to third parties who perform services on our behalf (e.g., IT management, payment processing, customer support, cloud storage, fulfilment and shipping).
We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.
Under the UK General Data Protection Regulation (UK GDPR), the lawful bases we rely on for processing this information are:

• Your consent. You are able to remove your consent at any time. You can do this by contacting privacy@xmusevodka.com
• We have a contractual obligation.

How we store your personal information

Your information is securely stored by us and only accessed by people within the company who need to access the personal data. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

We keep your personal data for the timeperiods as set out below:

Type of data Retained for what purpose Retained for how long
Name, email Distribution List Until you unsubscribe
Name, financial details Purchasing products 5 years
Name, email, social media Entering promotions 3 months after end of promotion

Links to other websites:

Our website may contain links to other websites that we think you might be interested in. Please note that if you follow one of these links, you will leave our website. We do not have control over the content of third party websites and we are therefore not responsible for the protection of any personal data you might provide to such a third party website. Any personal data you supply to a third party website would be subject to the terms and conditions of that third party website, and your personal data would be collected, stored and protected under the terms of that third party website.

Your data protection rights:

Under data protection law, you have rights including:

Your right of access - You have the right to ask us for copies of your personal information.

Your right to rectification - You have the right to ask us to rectify personal information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete.

Your right to erasure - You have the right to ask us to erase your personal information in certain circumstances.

Your right to restriction of processing - You have the right to ask us to restrict the processing of your personal information in certain circumstances.

Your right to object to processing - You have the the right to object to the processing of your personal information in certain circumstances.

You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you.

Please contact us at if you wish to make a request.

How to complain

If you have any concerns about our use of your personal information, you can make a complaint to us as follows:

By post:
Privacy Department, X-Muse Vodka, Bonnington House, Wilkieston, Kirknewton, Edinburgh, Scotland, EH27 8BY

Or by email: privacy@xmusevodka.com.

You can also complain to the ICO if you are unhappy with how we have used your data.

The ICO’s address:


Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

The ICO’s helpline number: 0303 123 1113

The ICO’s website: https://www.ico.org.uk